Essence Herbs · Supplements

    A store built from nothing, and $800,000 in its first three months.

    A new supplements brand with no storefront. I built the store, checkout, upsells, email and tracking, and ran it single-handed.

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    essenceherbs.com
    The Essence Herbs storefront homepage
    The Essence Herbs homepage, as it looks on the live store.
    • Shopify
    • Checkout Champ
    • Klaviyo
    • GTM
    • GA4
    • Upsell funnels

    Situation

    A new brand with no storefront at all. Everything had to be built: the store, the product pages, the checkout, the email programme, and the tracking, with no existing baseline to optimise against and no other developer on it.

    What I did

    Built the site from scratch and ran it single-handed. Product pages structured around one clear offer, a Checkout Champ post-purchase upsell sequence, Klaviyo flows, and GTM tracking set up correctly from the first day rather than retrofitted.

    Outcome

    The store took more than $800,000 in its first three months, on the brand's own product and ad spend, which is the part I did not build. Because tracking was built in from the start, the reporting was trustworthy from day one instead of being reconstructed later.