WordPress and WooCommerce developer · Based in the Philippines

    WordPress built to be maintained, not just launched.

    Custom themes, custom plugins and WooCommerce, from a developer who has handled and maintained more than 50 WordPress sites.

    Book a 15-minute call (opens in a new tab)Read the WordPress résumé
    WordPress sites handled and maintained
    50+
    Building with WordPress, since 2019
    7 yrs
    Senior developer at Growmodo, global clients
    3 yrs

    WordPress projects

    55 WordPress builds, 39 still looked after.

    Each card says what the site is built with and whether it is still on a care plan. Every screenshot was taken from the live site.
    All projects
    Also built forGrowmodo (opens in a new tab), Senior developer, three years

    After launch

    50+

    WordPress sites handled and maintained

    A site takes weeks to build and years to look after. This is the looking after.

    • Updates

      Core, theme and plugin updates

    • Backups

      Site and database backups

    • Security

      Hardening and security patches

    • Performance

      Caching, images and page speed

    Skills

    What I build in WordPress.

    Custom themes and plugins first, with WooCommerce, upkeep and speed treated as part of the job.

    • Custom themes

      Bespoke themes with ACF-powered Gutenberg blocks, built so the client's own team can edit every page.

      • Custom theme builds
      • ACF blocks and Gutenberg
      • Custom post types
      • Reusable components
      • Multisite
      • Content modelling

    • Custom plugins

      Plugins for the features a theme should not carry, and the API integrations behind them.

      • Custom plugin development
      • REST API integrations
      • CRM connections
      • Headless and hybrid setups
      • PHP

    • WooCommerce

      Checkout, subscriptions and the product pages that sell.

      • Checkout optimisation
      • Subscriptions and billing
      • Payment gateways
      • Upsells
      • Klaviyo

    • Maintenance and security

      More than 50 sites handled and maintained after launch.

      • Updates
      • Backups
      • Security hardening
      • Staging workflows

    • Performance

      Speed as a deliverable, with a target agreed up front.

      • Core Web Vitals
      • Caching and Cloudflare
      • Image optimisation

    • Analytics and SEO

      Tracking, technical SEO and accessibility checks.

      • GA4 and GTM
      • Technical SEO audits
      • Accessibility audits

    References

    From agencies and site owners.

    Cristian was our go-to senior developer for three years. He consistently delivered the most complex WordPress and Shopify projects on time, trained junior devs, and maintained the highest code quality standards on the team.
    Helga KowalskiCOO, Growmodo
    • He handled WordPress and WooCommerce alongside Shopify, and kept code quality high across all of it.
      Seth JørgensenFounder, Seth Media
    • A custom theme that loads fast, ranks well, and consistently brings in new inquiries.
      Thomas WeberDirector, KUD Hausbau
    • Accessible, fast, and easy for our team to update, with donation integration built in.
      Sarah MitchellOperations Manager, BARCC
    • His understanding of ACF, custom post types, and performance made him one of the most reliable developers we've worked with.
      David ChenCEO, Web123 Australia
    • Clean, maintainable code that our internal team could easily build on.
      Lisa van der BergProduct Lead, SendCloud

    Questions

    Questions before we start.

    Something not covered here?

    Ask it on a call, or by email.

    Book 15 minutes (opens in a new tab)Email me

    Directly with me. Every line of code, every decision, and every message goes through one person. No project managers, no offshore hand-offs.

    Custom theme builds, ACF-powered block editors, WooCommerce stores, performance audits, multisite setups, and headless or hybrid WordPress. If it involves WordPress at a serious level, I have likely built it.

    A focused custom build usually takes three to six weeks depending on complexity. Performance audits and specific fixes can go live in days. I will scope it honestly before we start.

    Yes, regularly. I review the existing theme or plugin structure, document what is there, and extend or refactor it without breaking what already works.

    Performance is a deliverable rather than an afterthought. That means a real LCP target agreed at the start, minimal layout shift, Cloudflare and proper caching layers, image optimisation, and lazy loading as standard. I will tell you what is achievable on your stack before we begin.

    Yes. The sites on this page include 26 custom themes and 15 Elementor builds, with Avada, Divi, WPBakery and Flatsome among the rest. For a new build I prefer a custom theme with ACF blocks, for speed and easier editing, and I will tell you upfront if a page builder is going to work against your performance goals.

    Yes. Checkout optimisation, subscription and billing flows, payment gateway setup, and conversion-focused product pages are all in scope.

    Either a retainer covering updates, plugin management, security patches, and ongoing development, or a one-off handover with documentation so your own team can run it.

    Contact

    Have a store that should sell more? Let's talk.

    Tell me what you are running and I will tell you where I think the money is going, whether or not we work together afterwards.

    Book a 15-minute call (opens in a new tab)Download the CV

    Open to full-time remote rolesNegros Oriental, UTC+8