One Shopify store, selling into three markets.

A European brand selling into three markets from one Shopify store. Currency, tax, and shipping logic was tangled, drop-off at the payment step was high, and Klaviyo flows were generic rather than segmented by region.

Rebuilt the store with Shopify Markets configured per region, custom Liquid serving the right currency, language, and shipping rates automatically, and Klaviyo flows segmented by country with localised messaging.

Drop-off at the payment step fell sharply, regional email flows lifted repeat purchase rate, and the store launched across all three markets inside the project timeline.