Cristian Daron
Senior WordPress & WooCommerce Developer
Open to full-time remote roles
Negros Oriental, Philippinesxtiandaron@gmail.com+63 965 483 1344cristiandaron.comlinkedin.com/in/xtiandevgithub.com/cristiandaron
- WordPress sites handled and maintained
- 50+
- Building with WordPress, since 2019
- 7 yrs
- Senior developer at Growmodo, global clients
- 3 yrs
Summary
WordPress developer with seven years on the platform: custom themes and plugins, ACF-powered block editors, WooCommerce storefronts, and the maintenance, performance and security work that keeps a site healthy after launch. Three years as a senior developer at Growmodo, building for a rotating roster of global clients, and more than 50 WordPress sites handled and maintained. I prefer custom Gutenberg blocks to page builders, because the sites I build usually outlive my involvement and somebody else has to edit them, and I work fluently in Elementor, Avada, Divi and WPBakery when a site already runs on one. My recent roles have been Shopify and CRO work, so I bring checkout, conversion and A/B testing experience to WooCommerce builds too.
WordPress work
- Handled and maintained 50+ WordPress sites: core, theme and plugin updates, backups, security and performance, kept running long after launch.
- Custom theme development: bespoke themes with ACF-powered Gutenberg blocks, custom post types and reusable components, built so the client's team can edit their own pages.
- Custom plugin development and API-driven integrations, including custom plugin work for SendCloud's corporate site.
- WooCommerce: checkout optimisation, subscriptions and billing, payment gateway setup, upsell and cross-sell flows, and conversion-focused product pages.
- Performance and security as deliverables: Core Web Vitals, caching and Cloudflare, security hardening, image optimisation and accessibility audits.
- Taking over existing codebases: reviewing the theme or plugin structure, documenting what is there, then extending or refactoring it without breaking what works.
Experience
Senior Shopify & CRO Developer
- Owned Shopify development for a DTC oral-care store doing roughly $2M a month: custom Liquid sections, 192 product pages and pre-landers, and three custom Shopify apps.
- Introduced QA checklists, a PageSpeed and implementation tracker and staging-first releases, and gave technical direction to the in-house developer.
Shopify · Liquid · JavaScript · Custom Shopify Apps · Checkout Champ · Recharge
Senior Shopify Developer & CRO Specialist
- Conversion-focused Shopify development for two Norwegian home and furniture brands, including a custom app that prices a bed and mattress as a bundle.
Shopify · Liquid · CRO · A/B Testing
Senior Web & eCommerce Developer
- Handled WordPress and WooCommerce projects alongside Shopify builds across Seth Media's European ecommerce roster.
- Built and ran the Norwegian BioLabs storefront, a multi-region store selling into three European markets.
- Landing pages built as testable variants rather than one-off designs.
WordPress · WooCommerce · Shopify · Checkout Champ · React · Klaviyo
June 2021 – August 2024
Growmodo
Leverkusen, Germany
Full time
Advanced Shopify and WordPress Developer
- Senior WordPress developer for three years, delivering WordPress and Shopify work for a rotating roster of global clients.
- Built custom themes, custom plugins, and API-driven integrations.
- Took projects from brief to deployment alongside the design team.
WordPress · PHP · ACF · WooCommerce · React · Shopify · SEO
June 2019 – April 2021
Innocentrix Philippines
Mandaue City, Cebu
Full time
Web Developer / Designer
- Built WordPress and Shopify sites with performance as a standing requirement.
- Handled design and development together, in Figma, Adobe XD, and code.
- Built WooCommerce storefronts with payment integration and cart flows.
WordPress · WooCommerce · PHP · Shopify · Figma
Selected projects
SendCloud
WordPress · Custom plugins · ACF
Custom plugin work and performance on the corporate site of a European shipping platform.
BARCC
WordPress · Avada
Accessible nonprofit site for the Boston Area Rape Crisis Center, with donation integration, built so the team can update it.
Alpine Mar CPA
WordPress · Custom theme
Custom theme for a Florida CPA firm.
Web123 Australia
WordPress · Agency builds
WordPress development for a digital agency and its client builds.
England Golf Trust
WordPress · Avada · Care plan
Avada build for a charity supporting young golfers, still on a care plan.
Norfolk Herbs
WooCommerce · Custom theme · Care plan
Custom-theme WooCommerce store for a plant nursery, still on a care plan.
Quinlan Terry Architecture
WordPress · Custom theme · Care plan
Custom theme for a classical architecture practice, on a care plan with monthly updates.
Advinia Health Care
WordPress · Custom theme · Care plan
Custom theme for a care home group, on a care plan with the WordPress editor hardened.
Skills
- WordPress
- Custom theme development · Custom plugin development · ACF and Gutenberg blocks · Custom post types · Multisite · Content modelling · PHP · JavaScript
- WooCommerce
- Checkout optimisation · Subscriptions and billing · Payment gateways · Upsell and cross-sell flows · Klaviyo integration
- Maintenance & Security
- Core, theme and plugin updates · Backups · Security hardening · Staging and CI workflows · Database optimisation
- Performance
- Core Web Vitals · Caching and Cloudflare · Image optimisation · Accessibility audits · Technical SEO audits
- Integrations & Analytics
- REST API integrations · CRM connections · GA4 and GTM · Headless and hybrid setups
- Also
- Shopify and Liquid · Checkout Champ · React · Figma · Claude Code