Puur Smile offer funnel · Checkout Champ funnel

    Three upsells, each with a downsell behind it.

    A Checkout Champ offer funnel on its own domain, where a declined upsell moves the buyer to a smaller offer instead of ending the order.

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    The Puur Smile funnel map in Checkout Champ: the lead page, checkout, and each upsell with its downsell
    The funnel map in Checkout Champ: lead page and checkout on the left, then each upsell with its downsell beneath it.
    • Checkout Champ
    • Post-purchase upsells
    • Downsells
    • Subscriptions
    • Conversion tracking

    Situation

    Checkout ended at the order, so nothing captured the buyer at the one moment they had already decided to spend.

    What I built

    A full offer funnel running on its own domain, separate from the Shopify storefront: lead page, a checkout with product selector, three post-purchase upsells and three downsells, and a thank-you page, with alternate versions of each page held ready for testing. Built in Checkout Champ with conversion events instrumented so the reporting could be trusted.

    How the ladder works

    These fire after the order is already placed, so every acceptance is revenue that costs nothing in ad spend, and a decline routes to a smaller quantity of the same product rather than ending the flow.

    Every upsell and downsell, with live links